Her Niche Is Fishe - Becoming The Ocean Writer - Melissa Hobson
What's in this episode
Melissa spent over a decade in PR & Comms. She was good at it but she was drawn to the ocean. So she started pitching dive magazines on the side, moved to Mozambique to volunteer with a marine conservation charity, and when the pandemic sent her home, decided to go all-in as a freelancer rather than look for another job. Still it was PR work she was picking up but frustrated by. “I just want to write about fish” she told her mastermind friends in the Being Freelance Community. They encouraged her. And she went for it. Three years ago Melissa became The Ocean Writer. Now her work appears in National Geographic, BBC Wildlife, and a growing list of major publications around the world. Editors come to her when something pees in the ocean. This episode of the Being Freelance podcast with Steve Folland we take a deep diver into the life of The Ocean Writer: Pitching editors constantly - and dealing with rejection Turning down work that doesn't fit the niche - even when it's hard - and why that's what made the niche work Using LinkedIn actively and how it keeps sending opportunities anyway How Ocean Writer branded clothing sparks recognition and conversations Building financial resilience