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Storytelling: How to Do It Right to Always Win Over Your Audience

What's in this episode

Storytelling, why the best storytellers aren't born with a gift, what the research says about how storytelling rewires the way your audience thinks, and three protocols to make your storytelling so sharp that people remember you long after you stop talking. STUDY CITATIONS Green, M. C., & Brock, T. C. (2000). The role of transportation in the persuasiveness of public narratives. Journal of Personality and Social Psychology, 79 (5), 701–721. Stephens, G. J., Silbert, L. J., & Hasson, U. (2010). Speaker–listener neural coupling underlies successful communication. Proceedings of the National Academy of Sciences, 107 (32), 14425–14430. Make sure you hit "FOLLOW" in your podcast player so you never miss an episode of the PRODUCTIVITY Podcast SUPPORT OUR SPONSOR Trevally: A Home for All Your Family, Friends and Colleagues One location for all your relationships with the ability to do things with them. Check it out today. https://app.Trevally.io OTHER GREAT PODCASTS ON THE BEST PODCASTS NETWORK MARKETING Podcast How to Write a Business Plan Podcast The EDGE - Long form conversations worth listening. Thanks for listening to the productivity podcast for your daily dose of productivity and p