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RSR558 - Bleu McAuley - Sync, Songs, Survival, & The Future of Making Records
What's in this episode
What happens when you sit down with a songwriter who’s done everything from early fan-funded records, to major-label pop, to K-pop, to sync, to teaching songwriting at Berklee - and ask him what really matters in the studio today? Bleu McAuley and I go deep into the intersection of creativity, workflow, sync licensing, AI, and staying inspired at a time when music creation is changing fast. We start with his early days in Boston, learning four-tracks and alternate tunings, following Ducky Carlisle around Room 9 From Outer Space, and eventually being pushed by producer John Fields to take a real swing in Los Angeles. Bleu talks about shaping his voice as a solo artist, capturing inspiration quickly, and why most of the battle in the studio is simply removing friction. We dig into sync: how commercial music is its own ecosystem, why high-dollar sync often has nothing to do with the pop charts, and how entire micro-genres exist only inside advertising. Bleu breaks down the difference between library production music and custom sync, how briefs actually work, what trends supervisors follow, and how studying commercial catalogs (not Spotify playlists) changes your instincts. He explains