Ep. 110 - Why You're Losing Bookings (And It Has Nothing to Do With Your Prices)

What's in this episode

Most wedding videographers think sales is something that happens when a couple gets on a call with you and you try to convince them to book. Danny and Jason think that's already too late. In this episode they break down what a real sales journey looks like from start to finish, and why the videographers who convert the most enquiries aren't the ones with the best pitch, they're the ones who've been selling long before anyone ever hits the contact form. They get into why your Instagram profile, your website, and your response to an enquiry are all part of the same sales process, and how most people are leaving money on the table at every single stage without realising it. Danny shares how he uses WhatsApp voice notes to respond to enquiries within the hour, why getting back to someone quickly matters more than what you actually say, and the dog cam story that perfectly sums up what it means to make a couple feel like you actually read what they sent you. Jason talks through why the sales call is rarely about your work, the work already did its job to get them to enquire. What the call is really about is whether they want you at their wedding. He explains how to use the information p