TWVS 26 SPECIAL #7 - Stop Posting Randomly: How Filmmakers Should Actually Use Social Media with Ben Journee

What's in this episode

In this Summit Special, Jason and Danny are joined by filmmaker Ben Journee to talk about one of the most powerful tools available to modern filmmakers, social media. Ben shares how he’s used platforms like Instagram to build a recognisable personal brand, attract opportunities, and showcase his creativity far beyond the wedding industry. Rather than treating social media as a place to simply post finished work, Ben explains how he approaches it as a creative outlet and a way to experiment, connect with audiences, and develop his voice as a filmmaker. They discuss the difference between posting for other filmmakers versus posting for real audiences, why personality and storytelling matter more than perfectly polished clips, and how consistency and curiosity can help you grow a loyal following over time. The conversation also touches on creative burnout, staying inspired, and why social media can be one of the best places for filmmakers to test ideas, explore new styles, and push their craft forward. If you’ve ever struggled with what to post, felt stuck trying to “beat the algorithm,” or wondered how social media can actually benefit your filmmaking career, this episode offers a re