TWVS 26 SPECIAL #8 - Why Russell Built Wedola for the Wedding Industry

What's in this episode

In this Summit Special, Jason and Danny are joined by Russell Kent Nicholls, filmmaker and the creator of Wedola, the community-built CRM designed specifically for wedding professionals. Russell shares the story behind building Wedola, starting from his own frustration with messy spreadsheets, manual contracts, and a workflow that felt like a ticking time bomb during busy wedding seasons. What began as a tool to simplify his own process has quickly grown into a platform now used by hundreds of wedding suppliers around the world. They discuss what a CRM actually does for wedding businesses, why many creatives avoid them at first, and how systems like automated emails, client portals, contracts, invoices, and enquiry management can dramatically reduce stress during wedding season. Russell also talks about building software as a solo developer, growing a platform purely through word of mouth, listening to feedback from the community, and why the goal of Wedola has always been to create something that feels simple, human, and designed specifically for the way wedding suppliers work. The conversation also touches on future features, the possibility of referral networks within the platfo