Podcasts › The Life-First Solopreneur
The Dating App Psychology Every Solopreneur Should Steal
What's in this episode
What does swiping right on a dating app have to do with growing your business? A lot more than you think. In this episode, Carly and Joe sit down with Colin Hodge, national bestselling author of Outrageous Startup Growth and founder behind one of the most talked-about dating apps of the last decade. Colin reveals how the same psychology that drives people to swipe, match, and keep coming back is the exact playbook solopreneurs can use to acquire users, build loyalty, and stand out without a big marketing budget. We cover why understanding your target user beats the build it and they will come myth, how to turn rejection into a resilience-building muscle, and why getting rejected from Microsoft was the best thing that ever happened to Colin's career. He breaks down the unfinished task principle behind every cliffhanger and progress bar, Cialdini's persuasion tactics you can use starting today, and how to create powerful social proof even before you have customers. Colin also digs into the double-edged scarcity mindset, why curiosity is an overlooked competitive advantage, and his TRUTH framework for building a brand that actually feels authentic. Plus, in a world flooded with AI con