129: Why Your Website Isn't Converting (And What to Fix First) LIVE WEBSITE STRATEGY

What's in this episode

In this episode, Jules White carries out a live website conversion rate optimisation audit for Sara Southgate, a naturopath and perimenopause specialist. Jules identifies some quick wins and key changes Sara can make to start turning her website visitors into real bookings and sales. Jules walks through Sara's homepage, highlighting how to make it immediately clear who you help, what you do, and what visitors should do next. She also uncovers some significant SEO issues caused by Sara's website builder that are making it difficult for Google to understand her business at all. Key Takeaways: Hero Section Clarity: Why your homepage needs to communicate what you do, who it's for, and how it helps them within three seconds of landing on the page. Using Your Testimonials Wisely: How to extract powerful snippets from your existing reviews and scatter them throughout your site as trust signals, rather than burying them in long blocks of text nobody reads. The Three Steps Framework: Why adding a simple three-step process to your homepage can make a real difference to conversions. Hidden SEO Issues: How missing page titles, page descriptions, and heading structure can leave you virtually in