133: Is a New Website Really the Answer? Protect Your SEO Before You Change Anything

What's in this episode

In this episode, Jules White gets candid about a situation she sees far too often - a client whose website traffic disappeared off a cliff after paying a professional to migrate her site to a new platform. Jules breaks down exactly why this happens, what should have been done differently, and how you can protect yourself if you're considering any kind of change to your website. Jules explains why most websites don't actually need to move platforms at all, and why the desire for a fresh new look can lead to throwing away something far more valuable - the SEO authority your site has already built up with Google. Key Takeaways: The Real Cost of a Bad Migration: Why traffic drops often don't appear until three months after a migration, and why that delay makes the damage even harder to undo. Check Before You Change: Why looking at your Google Search Console data before making any website decisions is essential, even if you think you're not getting much traffic. The WWW Problem Nobody Warns You About: How the difference between your www and non-www website versions can cause Google to treat your site as a completely different website - and what to do about it. What "SEO Friendly" Actual