134: Is Google Business Profile Social Media? (And Why the Answer Matters for Your Business)

What's in this episode

In this episode, Jules White tackles a question that came up at a recent in-person event - is Google Business Profile just another form of social media? The answer is a firm no, and Jules explains exactly why it's one of the most powerful (and most overlooked) tools for getting your business found online. Jules breaks down how Google Business Profile works as a search tool rather than a social platform, why it connects you with people who are actively looking for what you offer, and how even small optimisations can produce results almost overnight. Key Takeaways: Google Business Profile vs Social Media: Understand the fundamental difference between a search tool that connects you with ready buyers and a social platform designed to keep people scrolling. Quick Wins for Your Profile: Discover the simple steps - from filling in accessibility details to setting your primary category correctly - that help Google understand and surface your business. Linking Your Profile and Website: Learn how to create strong signals between your Google Business Profile and your website, including how to use review snippets as trust-building links. Posting Strategy: Find out why posting just once a week