140: Guest Expert Liz Wilcox on How to Grow Your Business Using Email

What's in this episode

In this episode, Jules White is joined by email marketing expert Liz Wilcox to talk about how your email list can grow your business without relying on social media. Picking up the thread of the series so far, relationships, visibility through guest talks, collaborations, and owning your own podcast and website content, Jules turns to email: the channel where you truly own the relationship and no algorithm can switch it off. Liz shares how she went from RV travel blogger to email marketing expert, and makes a refreshingly honest case for why your list matters more than any social following. Whether you run an online business, a B2C brand, or a location-based business, this conversation is full of practical, do-it-messy advice on writing emails that connect, growing your list, and selling without feeling salesy. Key Takeaways: Own Your Audience: Social platforms can change overnight, shut you out, or disappear entirely. Your email list is the one asset you own and can take with you wherever you go. Email Works for Local and Everyday Businesses: From RV travellers to nail salons, restaurants and local shops, Liz explains why email brings the people who already know you back through t