Podcasts › SEO for Business Growth Without Social Media - The Website Success Show
147: How to Stand Out When Anyone Can Create Content With AI
What's in this episode
In this episode, Jules White is joined by Rebecca Mackay Miller of BLOC + ROSE for a conversation about how to stand out when anyone can generate content at the click of a button. Together they explore why your unique human perspective and lived experience are now the only real way to show you are a genuine expert, rather than someone who simply knows how to use an AI tool. Rebecca shares how she helps multi-passionate founders become known for one big, ownable idea that connects everything they do, rather than exhausting themselves marketing several different versions of themselves. Jules reflects on how a session with Rebecca was the spark that brought her whole "social media is optional" philosophy together, and the podcast series that grew from it. They also talk about getting your SEO foundations in place before worrying about whether AI will recommend you, writing in plain language that both people and search engines can understand, why intuition should sit alongside external data, and why being a little contrarian helps you cut through. Rebecca then shares a simple exercise you can try straight away to start uncovering the threads that make your thinking your own. Key Takeaw