148: How to Optimise Your Service Pages for Google and Sales

What's in this episode

In this episode, Jules White walks through how to optimise your most important service pages - the pages closest to the sale - so they show up on Google and in AI search, and actually turn visitors into bookings and sales. Rather than blogging for the sake of it, Jules explains why she has Website Growth Club members focus on three to five core pages first, and how to work out which service page to start with - your most profitable one, or the one you most love delivering. Using a skin blemish removal page from her salon days as a worked example, she takes you section by section through what a service page needs to do both jobs at once. Key Takeaways: Choosing where to start: Focus on one page at a time - your most profitable service, or the one you genuinely enjoy delivering - rather than trying to fix everything at once. What the page should show up for: Give each service its own unique, specific page so you're not left with two pages competing against each other in Google, and decide what that single page is really meant to rank for. Page title and description: Get your key phrase into your page title (around 55 characters) and write a description that earns the click - while un