149: Simple Fixes That Help Google Send You Clients - LIVE GOOGLE BUSINESS PROFILE STRATEGY

What's in this episode

In this episode, Jules White sits down with photographer Becky Kerr for a live Google Business Profile audit, working through the simple, practical changes that help Google understand a business and send it the right kind of work. Becky's photography is wonderfully varied, from commercial shoots for big brands through to events and awards, and Jules shows how getting the profile and website working together helps the right clients find her. They look at Becky's categories, spotting that "photography studio" didn't fit how she actually works and that "advertising photographer" could serve her better. Jules also walks through adding services and products properly, with descriptions and links through to the right pages, and explains why niching by location helps you stand out even when your work takes you all over. Key Takeaways: Getting Your Categories Right: Learn why your primary and supporting categories matter, and how to spot one that might be quietly working against you. The Free Tool Jules Uses: Discover how the GMB Everywhere plugin helps you see your categories and the services Google associates with them. Services and Products: Understand how to add these to your profile pr