Podcasts › SEO for Business Growth Without Social Media - The Website Success Show
151: Can Podcasting Grow a Local Business? With Adam Schaeuble
What's in this episode
In this episode, Jules White is joined by Adam Schaeuble of Podcasting Business School to explore how an audio-only podcast can help small and local business owners grow their reach, win more clients and build expert positioning - all with far less reliance on social media. Adam shares how he went from running a fitness studio to becoming a full-time podcaster, and why he believes so many people give up on podcasting long before it starts to pay off. He explains why you don't need to be famous, own fancy equipment or book a studio to begin, and why the businesses that stick with it are usually the ones that see the real rewards. Jules and Adam get into podcast SEO - which, as Adam explains, works very differently from website SEO - and why the name of your show matters far more than most people realise. Adam also tells the story of losing his Threads account overnight, and why it convinced him to focus on the two things no platform can take away from him: his SEO and his email list. Key Takeaways: Why Most Podcasters Quit Too Soon: Adam shares the sobering statistics on podcast drop-off, and why the first 100 episodes are really just practice. Podcasting for Local Businesses: Disco