152: 3 SEO Website Mistakes That Cost You Clients (and How to Fix Them)

What's in this episode

In this episode, Jules White shares the three biggest SEO and website mistakes she sees costing business owners time and money - the same things that come up again and again when she looks at people's websites and talks to them about their businesses. Counting down from number three, Jules starts with overlooking what SEO and your website can really do for your business. She talks about the owners who pour their time into social media while their website does very little to explain what they do or help people buy - and why a steady stream of leads matters so much, especially for businesses whose clients get better and move on, like physios, counsellors and psychotherapists. When people are already searching, whether that's on Google, through a smart speaker or in a conversation with AI, showing up in search, maps and AI answers can bring the right clients in. The second mistake is not having a clear message. Jules makes the case for simple, obvious language, so people don't have to burn mental calories working out how to buy from you. Could an 82-year-old or a 10-year-old understand what you do, who it's for and what to do next? She covers the curse of knowledge, using the words yo