Creating Compelling Content for Gen Z

What's in this episode

🎙️ Creating Compelling Content for Gen Z: Values, Authenticity & the Future of Engagement | Brand of Brothers In this high-energy episode of Brand of Brothers, hosts Doug Berger and Johnny Diggz dig into the mindset, behavior, and expectations of one of today’s most powerful consumer groups—Gen Z. From values-driven branding to short-form video content, Gen Z is reshaping how companies create, market, and connect. As two Gen X creatives looking to understand and authentically reach Gen Z, Doug and Johnny explore everything from TikTok culture and AR/VR adoption to brand ethics, social responsibility, and the rise of new platforms and influencer types. If you’ve ever asked yourself, “How do we create content that Gen Z actually cares about?”—this is the episode for you. 🔍 What you'll learn: How Gen Z consumes and interacts with content differently than Gen X or Millennials Why authenticity, transparency, and values alignment matter more than polish The importance of short-form content (TikTok, Reels, YouTube Shorts) in Gen Z engagement Insights into Gen Z’s attitude toward consumerism, climate change, mental wellness, and DEI Examples of brands doing it right—like Tom’s Shoes and