Brand of Brothers
A podcast about the world of branding. From tone to typography, hosts Doug Berger and Johnny Diggz explore how logos happen, what makes advertising successful, and why this all matters.
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Aug 12, 2026 · 33 minAI Ethics: Data Usage & PrivacyThe hosts continue their Higgins-Berger Scale of Generative AI Ethics series, this time on data sourcing, training model transparency, and privacy concerns in AI-generateJul 9, 2026 · 33 minAI Ethics: Potential for HarmDoug and Johnny look at how AI can work as designed and still cause harm, covering low-risk versus high-risk uses, deepfakes, misinformation, intellectual property, and wJun 2, 2026 · 32 minAI Ethics: TransparencyAn episode on disclosure obligations around AI-assisted creative work: when transparency matters, how platforms detect AI content, and why trust signals still matter whenMay 7, 2026 · 27 minIntroducing HBS: The Higgins-Berger Scale of Generative AI EthicsThe hosts introduce their framework for evaluating generative AI ethics across five categories, arguing that ethics should be measured on a spectrum rather than treated aApr 15, 2026 · 27 minEthics of Generative AIA foundational conversation about generative AI in creative work: training data, copyright, historical parallels to earlier technology shifts, and the beginnings of a fraFeb 11, 2026 · 28 minWhat is Advertising?Doug and Johnny define advertising as the paid tactic that sits underneath marketing and branding. They cover awareness campaigns versus PPC, how to think about return onJan 7, 2026 · 25 minWhat is Marketing?Welcome back to Brand of Brothers with Doug Berger and Johnny Diggz, where branding, marketing, and business collide with a little bit of fun and a lot of truth. In this Nov 25, 2025 · 24 minWhat Is a Brand? And, Why It's More Than a LogoWelcome back to Brand of Brothers with Doug Berger and Johnny Diggz, where real talk about branding meets practical insights for business owners. In this episode, we dig Oct 22, 2025 · 34 minMarketing Trends Every Small Business Should Watch in 2026🎙️ Marketing Trends 2026: Local SEO, Influencers, and AI Personalization | Brand of Brothers Welcome to another episode of Brand of Brothers with Doug Berger and Johnny Sep 23, 2025 · 27 minTypography in Branding🎙️ Typography Talks: Fonts, Faces, and Brand Identity | Brand of Brothers Welcome to another episode of Brand of Brothers with Doug Berger and Johnny Diggz, where we’re Aug 26, 2025 · 22 minSocial Media: How To Make It Work🎙️ Social Strategy Simplified: Building a Social Media Plan That Works | Brand of Brothers Welcome to another episode of Brand of Brothers with Doug Berger and Johnny DiJul 31, 2025 · 15 minFun With Marketing Funnels🎙️ Fun with Funnels: Mastering the Marketing Funnel from TOFU to BOFU | Brand of Brothers Welcome to another episode of Brand of Brothers with Doug Berger and Johnny DigJun 18, 2025 · 18 minAI Generated Content🎙️ AI-Generated Content: Pitfalls, Ethics & How to Use It Like a Pro | Brand of Brothers In this sharp and insightful episode of Brand of Brothers, hosts Doug Berger andApr 9, 2025 · 29 minStart-ups and the Power of Visual Content🎙️ Startups & the Power of Visual Content: Building Authentic Brands on a Budget | Brand of Brothers In this episode of Brand of Brothers, hosts Doug Berger and Johnny DFeb 24, 2025 · 9 minThe Art of Storytelling🎙️ The Art of Storytelling in Branding: Authenticity, Voice & Visuals | Brand of Brothers In this episode of Brand of Brothers, hosts Doug Berger and Johnny Diggz explorFeb 6, 2025 · 9 minCreating Compelling Content for Gen Z🎙️ Creating Compelling Content for Gen Z: Values, Authenticity & the Future of Engagement | Brand of Brothers In this high-energy episode of Brand of Brothers, hosts DouJan 29, 2025 · 19 minAI in Branding🎙️ AI & Authenticity in Branding: Ethics, Creativity, and the Role of Humans | Brand of Brothers In this thought-provoking episode of Brand of Brothers, hosts Doug BergeDec 12, 2024 · 43 minFrom the Vault: Alex LangOct 24, 2024 · 24 minFrom the Vault: Derek DealSep 25, 2024 · 1h 14mFrom the Vault: Gavin Knox-GrantEnjoy yet another installment of Brand of Brothers! Join your host, Doug Berger, as he interviews Gavin Knox-Grant. Remixed: the branding agency Marketing. Advertising. DNov 15, 2020 · 1h 10mWhere Precision Meets PerformanceEnjoy yet another installment of Brand of Brothers! Join your host, Doug Berger, as he takes on the role of tour guide through this branding expedition. He's excited to sOct 7, 2020 · 54 minIt's Something WonderfulIt’s time for Brand of Brothers! Join your host, Doug Berger, as he takes on the role of tour guide through this branding expedition. He's chuffed to bits to share with ySep 2, 2020 · 46 minI'll Drink To ThatJoin us as our host, Doug Berger, talks about his latest favorite brand update; offers up a top typeface review and backstory; provides a logo history lesson you may not Aug 6, 2020 · 28 minLiving ParadoxIn this latest installment, our host, Doug Berger, discusses his latest favorite brand update, one of his top typefaces, a logo history lesson you may not learn in schoolJul 9, 2020 · 10 minPlease Pass The HeinzIn this episode, our host, Doug Berger, presents his latest top brand update, one of his favorite fonts, a logo history lesson you might not learn in school, and some wis
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