Fun With Marketing Funnels

What's in this episode

🎙️ Fun with Funnels: Mastering the Marketing Funnel from TOFU to BOFU | Brand of Brothers Welcome to another episode of Brand of Brothers with Doug Berger and Johnny Diggz, where we’re breaking down the layers of the marketing funnel—from top-of-funnel (TOFU) to middle (MOFU) and bottom (BOFU). If you're in marketing, branding, or just funnel-curious, this is the episode for you. 🔥 In this episode: What is a marketing funnel—and why should you care? The role of the Ideal Customer Profile (ICP) (no, not Insane Clown Posse… well, maybe both) How awareness campaigns work using display ads, billboards, OTT streaming ads, and even cold outreach like direct mail Why engagement and intent signals matter when transitioning from TOFU to MOFU How conversion campaigns turn leads into customers—and customers into advocates Real-world insights on running campaigns via Hulu, Roku, YouTube, and more The importance of nurture marketing and post-purchase reinforcement 💡 Whether you're a brand strategist, startup founder, or a CMO refining your sales funnel, this episode offers actionable insights and some good laughs. 🎧 Listen now to understand how to: Attract your ideal audience Engage them me