EP 13:The Buyer Agreement Blueprint Built on Education, Value, and Authority

What's in this episode

In Episode 13 of The Buyer’s Box Podcast, host Ally Burnett sits down with Greg Harrelson, a 30-year real estate veteran and team leader, to break down one of the most misunderstood and most profitable disciplines in real estate: speed to lead. This episode goes far beyond the cliché advice of “call faster.” Greg explains why speed matters, how agents lose deals in the first few minutes, and what a disciplined, repeatable follow-up system actually looks like in today’s hyper-competitive online lead environment. This is a coaching-style breakdown of how top agents turn online buyer leads into real conversations, and real contracts. IN THIS EPISODE, YOU’LL LEARN: Why the first 5–10 minutes determines whether a lead ever talks to you How making multiple attempts early dramatically increases contact rates Why “10 days of pain” no longer works — and what replaces it The power of 10 attempts in the first 3 days How calls, texts, emails, and video messages work together Why video texts paired with follow-up texts increase responses How to avoid deliverability issues with CRMs The difference between new-agent and seasoned-agent schedules Why skill + will matter more than scripts or tools W