EP 17: The Simple Open House Strategy That Converts 70 Deals A Year (PART 1)

What's in this episode

In Episode 17 of The Buyer’s Box Podcast, Ally Burnett sits down with Cole Watkins, owner of The Bridge Group, to break down a strategy many agents underestimate: how open houses can become one of the most consistent sources of clients and listings. This episode explores why open houses are not just about showcasing a property — they are about creating conversations with motivated buyers and homeowners who have already taken the time to visit the home. If you’ve ever hosted an open house that produced zero leads… If you’ve wondered why some agents consistently generate buyers and listings from open houses… If you’ve questioned whether open houses are even worth doing anymore… This episode breaks down the preparation systems that make open houses work. Cole explains how high-performing agents create results by focusing on: • Circle prospecting surrounding homeowners before the event • Personally inviting neighbors to the open house • Strategic directional sign placement to capture traffic • Tracking conversations and follow-ups in a CRM • Creating visibility and credibility through consistent open houses You’ll learn why open house visitors are often higher-quality leads than many o