Market This | Grow Local Business, Local Business Marketing, Local Advertising Strategies
Local business marketing expert and copywriter Lindsay Smith shares practical, proven local advertising strategies and simple marketing for local service business owners, covering website copywriting, messaging strategy and customer acquisition.
Listen and follow
1 question answered · 25 episodes indexed
Do you host this show? Claim this page free and choose which questions your episodes answer on Google.
Recent episodes
Sep 16, 2026 · 13 min42: Why Your Web Copy Isn't Converting | Conversion SalesTraffic without conversions usually points to unclear messaging, not bad design. Lindsay explains how to diagnose whether visitors don't understand the offer, see no reasSep 9, 2026 · 21 min41: Five Things to Fix Before You Run Ads | Grow Local BusinessPaid ads amplify what's already there. Before spending, Lindsay says to nail messaging clarity, strengthen website copy, build consistency, set up a review system and repSep 2, 2026 · 20 min40: Write a 4-Email Sequence That Converts | Grow Local BusinessA simple four-email sequence that builds trust before a subscriber needs your service. Lindsay outlines emails that welcome and reassure, show how you think, show what itAug 26, 2026 · 14 min39: Three Myths Local Business Owners Need to Stop Believing | Simplify MarketingLindsay challenges three assumptions: that marketing needs dedicated time blocks, that visibility means being pushy, and that you have to post daily. She shows how capturAug 19, 2026 · 14 min38: Why Repetition Is Actually a Good Thing | Marketing for Local BusinessRepeating your core message builds recognition, not boredom. Lindsay explains that your audience experiences your brand far less often than you do, and suggests a stable Aug 12, 2026 · 15 min37: Why Great Websites Aren't Built by One Person | Website CopywritingDesign and copy solve different problems, and a polished layout can't rescue vague messaging. Lindsay advises settling positioning and messaging before design so designerAug 5, 2026 · 12 min36: Why Storytelling Is Your Marketing Advantage | Business Messaging StrategyBusiness Messaging Strategy isn't about finding the perfect words. It's about telling the right stories. If your marketing sounds like everyone else's, chances are you'reJul 22, 2026 · 15 min35: What Your Brand Says Before You Ever Speak | Local Marketing TipsA lot of business owners assume a better local advertising strategy starts with choosing the right marketing channel. But what if the real problem isn't where you're adveJul 15, 2026 · 20 min34: The Marketing Mistake That's Turning Away Your Best CustomersIf your local business marketing tries to speak to everyone, it may be giving your ideal customer no reason to choose you. It feels safer to keep every door open, but broJul 8, 2026 · 17 min33: Local Business Growth Begins the Moment You Stop Thinking SmallWhat if local business growth has less to do with the latest marketing tactic and more to do with the beliefs shaping every decision you make? If you've been holding backJun 24, 2026 · 10 min32: The Local Marketing System Every Service Business Needs Before They Spend Another DollarToo many service businesses think they have a marketing problem when they actually have a systems problem. They're posting on social media, testing ads, updating their weJun 17, 2026 · 12 min#31: What a Marketing Strategist Actually Does And Why Local Businesses Need OneHave you ever felt like you're doing all the right marketing activities but still not seeing the results you expected? Many business owners assume they need more visibiliJun 10, 2026 · 18 min30: Content Marketing for Local Business Owners. What if You're Overthinking It? You know you should be posting content. You might even have ideas. But the moment you actually sit down to create something, an hour disappears and you have nothing to shJun 3, 2026 · 15 min29: Is Your Website Quietly Turning Away Clients? | Website CopywritingOn this episode of Market This, I'm breaking down why most websites are quietly losing potential clients and what you need to do to fix it. Most websites aren’t failing bMay 27, 2026 · 15 min28: Your Headline Matters More Than Your Design | Website CopywritingMost local business owners spend weeks perfecting their website's look, the colours, the fonts, the layout, and then slap on a headline like "Helping you achieve financiaMay 20, 2026 · 21 min27: What Local Business Owners Get Wrong About Standing OutMost local business owners think standing out means louder branding, better design, or more content. But that's not what actually drives attention. The real issue sits deMay 13, 2026 · 19 min26: Stop Overthinking Email Marketing: Build Your Local Business Email List in DaysA lot of local business owners don’t struggle with marketing, they struggle with staying remembered. And email marketing often gets pushed aside because social media feelMay 6, 2026 · 18 min25: Local Business Marketing Isn’t Just Instagram AnymoreI know you're feeling the pressure to constantly show up on social media. I get it. For a while, it really was one of the easiest ways to get visibility. But the landscapApr 29, 2026 · 17 min24: The 3 Things Your Marketing Needs to Say (Before Anything Else Works)You're posting, emailing, showing up, and it still feels like nobody's paying attention to your local business marketing. Before you blame the algorithm or try another taApr 15, 2026 · 14 min23: The 3 Website Gaps Costing You Money Is Your Website Actually Doing Its Job? You're great at what you do, your clients love you, and referrals are coming in. So, why aren't they booking? In this episode, I'mApr 8, 2026 · 14 min22: Stop Treating Your Google Business Profile Like a ListingIf you set up your Google Business Profile and haven't touched it since, this episode is for you. A lot of business owners think of their Google Business Profile as a dirApr 1, 2026 · 27 min21: Send the Damn Email With Shannon VonderachShannon Vonderach went from wedding photographer to the self-proclaimed Email Queen. The pivot started in 2020 when the world shut down and she discovered what she'd beenMar 25, 2026 · 12 min20: Marketing Myths for Small Business OwnersThere's a lot of marketing advice floating around on the internet. But most of it wasn't written with small business owners in mind. In this episode, I'm breaking down thMar 11, 2026 · 19 min19: 4 Ways to Get Clients That Have Nothing to Do with Social MediaIn this episode of Market This, I'm sharing four underrated marketing strategies that can bring in new clients without relying solely on social media. These are the kindsMar 4, 2026 · 16 min18: The 3 Types Of Emails Every Small Business Owner NeedsIn this episode of Market This, I'm breaking down the three types of emails every small business owner should be sending: Nurture emails (relationship-building and storyt
Is this your show?
It's listed free. Join the network and we'll turn your episodes into answers that people find on Google.
Claim Market This | Grow Local Business, Local Business Marketing, Local Advertising Strategies