Market This | Grow Local Business, Local Business Marketing, Local Advertising Strategies
Local business marketing expert and copywriter Lindsay Smith shares practical, proven local advertising strategies and simple marketing for local service business owners, covering website copywriting, messaging strategy and customer acquisition.
1 question answered · 6 episodes indexed
Recent episodes
Sep 16, 2026 · 13 min42: Why Your Web Copy Isn't Converting | Conversion SalesTraffic without conversions usually points to unclear messaging, not bad design. Lindsay explains how to diagnose whether visitors don't understand the offer, see no reason to act,Sep 9, 2026 · 21 min41: Five Things to Fix Before You Run Ads | Grow Local BusinessPaid ads amplify what's already there. Before spending, Lindsay says to nail messaging clarity, strengthen website copy, build consistency, set up a review system and repurpose exiSep 2, 2026 · 20 min40: Write a 4-Email Sequence That Converts | Grow Local BusinessA simple four-email sequence that builds trust before a subscriber needs your service. Lindsay outlines emails that welcome and reassure, show how you think, show what it's like toAug 26, 2026 · 14 min39: Three Myths Local Business Owners Need to Stop Believing | Simplify MarketingLindsay challenges three assumptions: that marketing needs dedicated time blocks, that visibility means being pushy, and that you have to post daily. She shows how capturing existiAug 19, 2026 · 14 min38: Why Repetition Is Actually a Good Thing | Marketing for Local BusinessRepeating your core message builds recognition, not boredom. Lindsay explains that your audience experiences your brand far less often than you do, and suggests a stable chorus of Aug 12, 2026 · 15 min37: Why Great Websites Aren't Built by One Person | Website CopywritingDesign and copy solve different problems, and a polished layout can't rescue vague messaging. Lindsay advises settling positioning and messaging before design so designers and copy
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