Google Just Changed Local Services Ads (Here's What Contractors Need to Know)

What's in this episode

Google is changing Local Services Ads again, and this one actually matters. In this episode of Owned and Operated, John Wilson sits down with Sam Preston of Service Scalers to break down Google's biggest LSA update yet. With Local Services Ads moving into Google Ads and Performance Max, contractors could see major changes to how budgets are spent, campaigns are managed, and leads are generated. John and Sam walk through what's changing, what could go wrong, and the simple checklist every contractor should work through before the rollout. If Google is an important lead source for your business, this is an episode you'll want to hear before the switch happens. In This Episode: Why Google is moving LSAs into Google Ads What Performance Max means for contractors The biggest risks during the migration How to think about budgets and campaign structure What data you need to save before it's gone Why your Google Business Profile matters more than ever What to watch for if your lead volume changes overnight ━━━━━━━━━━━━━━ John Wilson → https://www.linkedin.com/in/johnbwilson1/ Sam Preston → https://www.linkedin.com/in/sampreston/ ━━━━━━━━━━━━━━ 💰 SPONSORS ━━━━━━━━━━━━━━ Breaking $5M Worksh