Potty Talk - The Podcast for Plumbing Business Owners
Potty Talk is the podcast for plumbing business owners. Richard Behney, The Million Dollar Plumber, teaches the business side of plumbing: pricing, cash flow, hiring, systems, and marketing.
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Recent episodes
Aug 31, 2026 · 12 min5 Ways to Make More Money TodayRichard argues most plumbing owners have a cash flow problem, not a revenue problem, caused by undercharging, no visibility into the numbers, and no cash management. He wAug 24, 2026 · 29 minMatt & Mandie Jaramillo: From New Construction Rat Race to FreedomMatt and Mandie Jaramillo share how they moved Sunrise Plumbing away from new construction work and grew the team from two to five people in a little over a year.Aug 17, 2026 · 11 minThe 4 Systems Every Plumbing Business NeedsIf every price, schedule, and hire still runs through the owner, Richard says you own a job, not a business. He lays out the four systems (scheduling, pricing, people, anAug 10, 2026 · 47 minFrom one truck to a multi-million dollar plumbing companyThe 500th episode features Craig and Elizabeth Faulks, the first members of the Million Dollar Plumber Success Academy, who grew Jack and Jill Plumbing from one truck intJul 27, 2026 · 9 min3 Things Your Plumbing Business Needs to SurviveRichard covers the early mistakes that sink new plumbing companies, including underpricing and running the business from memory instead of systems. He makes the case for Jul 13, 2026 · 5 minHow To Build A Plumbing Team You Don't Have To BabysitRichard argues the real problem isn't a shortage of plumbers but a shortage of companies worth working for. He covers recruiting, hiring for character, and holding standaJul 6, 2026 · 35 minHow To Train Your Techs To Sell Without SellingMost plumbing business owners leave thousands on the table every month because their techs are trained to fix the call, not serve the customer. In this episode Richard anJun 29, 2026 · 4 min4 Things Every Plumbing Call Needs to Book the JobMost plumbing businesses don't have a lead problem — they have a phone problem. In this video I walk through the 4-part call framework I used to close nearly every inbounJun 22, 2026 · 34 minIf I Wanted To Get Out Of The Truck For Good, I'd Do ThisMost plumbing business owners stay stuck in the truck because of a mindset problem — not a hiring problem or a scheduling problem. In this Potty Talk episode, Richard breJun 15, 2026 · 5 min5 Reasons Your Plumbing Business is Busy but Not ProfitableMost plumbing business owners are busy but not profitable — and there's a reason for that. In this video I walk through the 7 specific things I would focus on if I were tJun 12, 2026 · 5 min5 Changes Every Plumbing Owner Needs to Break $1MMost plumbing business owners are working harder than ever and still can't break through to the next level — not because they're bad plumbers, but because they're still tJun 1, 2026 · 5 min10 Ways To Market Your Plumbing BusinessMost plumbing business owners don't realize their best free marketing strategies are already sitting inside their business — in their past customers, their trucks, and evMay 18, 2026 · 34 minHow To Build A Plumbing Business That Runs Without YouMost plumbing business owners don't own a plumbing business — they ARE the business, and the second they stop moving, the money stops moving with them. In this episode, RMay 11, 2026 · 23 minHow to Hire the Best TechsHiring the best plumbing technicians starts with having a system that attracts the right people before you're desperate. Richard Behney shares how to build a hiring proceMay 4, 2026 · 30 minIf I Wanted to close 97.8% of plumbing calls, I’d do thisMost plumbing businesses don't have a lead problem — they have a conversion problem. Richard Behney breaks down the exact call process that closes nearly every inbound plApr 27, 2026 · 27 minIf I Wanted to Make $1M this year, I’d do thisMaking $1 million in your plumbing business this year is possible — but only if you're focused on the right things. Richard Behney walks through the exact moves he'd makeApr 20, 2026 · 24 minHow to Market Your Plumbing Business Without Paid AdsMarketing your plumbing business doesn't have to mean spending money on ads. Richard Behney breaks down 10 proven ways to market a plumbing business and keep the phone riApr 13, 2026 · 18 minHow to Grow Your Plumbing Business to 7 FiguresGrowing a plumbing business to 7 figures starts with making the shift from plumber to business owner. Richard Behney breaks down the core systems you need to scale your pApr 6, 2026 · 24 minIf I Wanted to Start a Plumbing Business in 2026, I'd Do ThisIf you want to start a plumbing business in 2026, this episode gives you the exact blueprint Richard Behney would follow from day one. From landing your first calls to buMar 30, 2026 · 34 minIf I Wanted To Raise Prices Without Pushback, I’d Do ThisIf you want higher prices and fewer objections, this episode is for you. Richard shares the simple strategy that changes how customers see value before the price even comMar 23, 2026 · 25 minHow To Get More 5-Star Reviews For Your Plumbing BusinessMore reviews means more calls, more credibility, and more booked jobs. Richard breaks down the simple strategy to get more 5-star plumbing reviews without begging or feelMar 9, 2026 · 24 minIf I Wanted A Higher Average Ticket, I’d Do ThisIf I wanted a higher average ticket, I’d stop thinking it’s about plumbing and start thinking about time. In this episode, Richard & Laura share the shift that changed evMar 2, 2026 · 19 minHow To Ethically Sell More Plumbing JobsSelling doesn’t have to feel pushy or sleazy. In this episode, we break down how to ethically sell more plumbing jobs by serving your customers well. How To Price Jobs FoFeb 16, 2026 · 23 minHow To Price Jobs For A Profitable Plumbing BusinessPricing your plumbing jobs the right way is the difference between staying busy and staying profitable. In this episode, we break down exactly how to price jobs for a proNov 20, 2025 · 30 minFrom No License to 6 Trucks in 2 YearsJesse & Trebeca Itzen launched Bighorn Plumbing with zero experience, no contractor’s license… and built a booming plumbing business in under two years.In this episode of
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