Homepage Hierarchy: The Framework That Makes Visitors Stay and Convert

What's in this episode

When someone lands on your homepage, they make a decision in about three seconds—stay or leave. That's it. Three seconds to convince them they're in the right place. But here's what I see constantly: homepages organized around what a business wants to say, not what the visitor actually needs to know. And when this happens the visitor can't figure out if they're in the right place, and instead of staying, they leave. In this episode, I'll share a framework for organizing your homepage so visitors quickly decide they're in the right place and know what to do next. I'll cover what needs to be above the fold (the four non-negotiables), the logical flow that tells a story, and the common mistakes that make people bounce. If you've been following this series on website confidence, this episode brings everything together with a practical framework you can implement right now. _____________________________________________ EPISODE 169. Read the show notes and view the full transcript here: ______________________________________________ Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audienc