Talk Copy to Me | Content + Copywriting Podcast
Content strategist and copywriter Erin Ollila helps business owners turn their messaging into meaningful connections and measurable results, covering SEO, website copywriting and brand storytelling.
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Aug 15, 2026 · 23 min10 Takeaways From 10 Years of Running My Business Full TimeErin marks a decade of full-time self-employment with ten lessons on pricing, consistency, redefining success and letting go of perfectionism.Jul 28, 2026 · 49 minHow to Prepare for a Website Update Before Hiring a Web Designer (or Copywriter!)Guest Carolyn Leasure walks through five things a business should have settled before hiring a designer or copywriter, so the project has a clear scope and a strategy behJul 21, 2026 · 17 minWhat Happened After I Rethought My BusinessA follow-up to Erin's offer audit, covering the service changes she made, how she's integrating AI, and why the value clients get goes beyond the words on the page.Jun 30, 2026 · 27 minWhen Rewriting Your Website Turns Into Rethinking Your Whole BusinessErin shares how a website rewrite turned into a review of nearly ten years of offers and a decision about where the business goes next.Apr 16, 2026 · 21 minCan AI Write My Website?Erin makes the case for specificity over generic AI-generated copy. She explains what AI can't do no matter how good the prompt is, and where it genuinely helps once you'Apr 3, 2026 · 28 minBefore You Decide: Here's Exactly What Happens In Rewrite Your SiteAn inside look at Erin's group copywriting program, including the pre-work, weekly curriculum, support, and the results people get beyond a finished website.Apr 1, 2026 · 30 minAn Honest Review of the First Round of Rewrite Your SiteA course built around writing the copy for your small business website seems like it has one goal: to produce a website in the end. What nobody tells you is that it also Mar 30, 2026 · 19 minWhy Your Website Sounds Generic (And What Research Actually Fixes It)Most people sit down to write their website and end up rewriting the same headline over and over—not because they can't write, but because they skipped the step that makeMar 10, 2026 · 45 minOrdinary Is Not a Bad Word: Building a Business That Fits Your LifeYou've been told that if your business isn't scaling, you're falling behind. But what if that message was never meant for you—or most of us online business owners—in the Mar 5, 2026 · 24 minWriting a Book One Blog Post at a TimeWhat if you could write a book without the crushing weight of actually having to sit down and..write the book? See, many people freeze at the idea of writing a business bFeb 24, 2026 · 42 minWhen (and Why) to Revise Your Published Book with Jodi BrandonHere's something nobody tells you when you publish your first book: you're probably going to need to update it. Maybe not right away, but at some point, your industry wilFeb 18, 2026 · 42 minThe Truth About Writing a Book While Running a Business with Jessica LackeyThink you need to have it all figured out before you write a book? Think the words will just flow once you finally sit down to write? Think you can't possibly juggle a boFeb 12, 2026 · 50 minHow Do YouTube Ads Work with Jyll Saskin GalesHave you been avoiding YouTube ads because they feel overwhelming, expensive, or just... a lot? You're not the only one overwhelmed by the idea of video advertising. But Feb 11, 2026 · 40 minWhat to Have Ready Before Paying for Google Ads with Olivia LawsonEver wonder why your Google Ads aren't converting, even when your targeting feels spot-on? The problem might not be your ads at all—instead, it's likely your website. WhyJan 28, 2026 · 24 min7 Copywriting Predictions for 2026 You Need to HearCurious what copywriting trends are actually worth paying attention to in 2026? With AI tools everywhere and everyone yapping about what you "MUST" do on social media, itJan 15, 2026 · 24 minA Rare Behind-the-Scenes Glimpse Into My BusinessYou know that feeling when you're constantly putting out fires instead of actually building your business? Yeah, me too. After a handful of years of running my business rDec 30, 2025 · 51 minSelling to the People Who Are Already in Your Audience with Colie JamesEver feel like you're constantly creating content for strangers on social media? If so, are you doing it while ignoring the people who've already paid you for your producNov 27, 2025 · 19 minComparing Rewrite Your Site to the Other Ways You Can Work With Erin OllilaIs Rewrite Your Site worth it? That's the question anyone has when they invest in a course or program: Will I get the return on investment financially, emotionally, energNov 26, 2025 · 11 minWhy These Early Bird Bonuses Are Worth More Than You ThinkEnrollment for Rewrite Your Site is open, and if you join by 11:59pm EST on November 27th, you get three early bird bonuses that aren't available in the same form after tNov 25, 2025 · 19 minA Week-by-Week Overview of What Happens in Rewrite Your SiteYou've been hearing me talk about Rewrite Your Site—the 8-week program that helps you rewrite your website with structure and support. But what does that actually look liNov 24, 2025 · 10 minCan You Really Write Your Own Website Copy? (Yes, Here's Why)"Do you think I can really write my own website copy? I'm not a copywriter. What if it's bad?" I get why people ask this. There's an entire industry telling you that you Nov 21, 2025 · 24 minIntroducing Rewrite Your Site, the Website Copywriting Program You Didn't Know You NeededYour website needs a complete rewrite. The homepage rambles. Your services page doesn't actually explain what you do. Your about page feels stiff and awkward. Maybe you hNov 17, 2025 · 23 minWhy Your Website Always Takes the Back Seat (And What It's Actually Costing You)Real question: How long has your website been on your to-do list? Months? A year? Longer? You know it needs work, and you have the best intentions, but somehow it keeps gNov 13, 2025 · 25 minHomepage Hierarchy: The Framework That Makes Visitors Stay and ConvertWhen someone lands on your homepage, they make a decision in about three seconds—stay or leave. That's it. Three seconds to convince them they're in the right place. But Nov 12, 2025 · 28 minStop Attracting Tire-Kickers: What Premium Clients Want to See on Your WebsiteWhy do some websites attract premium clients while others seem to only draw in bargain hunters and price shoppers? After ten years of writing for brands and businesses, I
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