What to Have Ready Before Paying for Google Ads with Olivia Lawson

What's in this episode

Ever wonder why your Google Ads aren't converting, even when your targeting feels spot-on? The problem might not be your ads at all—instead, it's likely your website. Why? Well, before you sink money into paid advertising, your site needs to prove it can convert visitors organically. Otherwise, you're just paying for traffic that bounces. In this episode, Google Ads strategist Olivia Lawson joins me to discuss exactly what needs to be in place before you hit that "launch campaign" button. From crystal-clear CTAs and price transparency to your entire sales process, we're covering the foundational work that determines whether your ad spend becomes profit or just expensive data. If you're considering paid ads (or already running them without seeing results), this conversation will save you serious time and money. ______________________________________________ EPISODE 179. Read the show notes and view the full transcript here: https://erinollila.com/what-to-do-before-paying-for-google-ads ______________________________________________ Get to know our Google Ads expert: Olivia Lawson Olivia Lawson is a certified Google Ads strategist and proud data nerd based in Austin, Texas. She loves