Why Your Website Sounds Generic (And What Research Actually Fixes It)

What's in this episode

Most people sit down to write their website and end up rewriting the same headline over and over—not because they can't write, but because they skipped the step that makes the writing actually work. What step, you ask? Research. Skipping research will do that to you. In this Talk Copy to Me episode, I'm walking through the five types of research I do before writing any website copy, and why skipping even one shows up in your copy in ways that are hard to name but easy to feel. When your website sounds like it could belong to anyone, it's almost always a research problem. In this episode, I'll help you understand how to fix it. _____________________________________________ YOU CAN STILL JOIN REWRITE YOUR SITE! Interested in improving your website before the summer kicks off? (Think about how cool it would be sitting by the pool and getting new leads that found you via search and need your offer!) Learn more about Rewrite Your Site and listen to the recent episodes to see if it's a good fit for you and your business! https://erinollila.com/rewrite-your-site/ _____________________________________________ EPISODE 185. Read the show notes and view the full transcript here: Coming soon!