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311. The one metric that tells you if you're really winning
What's in this episode
You can hit your financial goal and destroy your business. You can be surrounded by fans, but none of them become customers. This is demoralising, and it happens when you're measuring the wrong thing. In this episode, you'll learn one of the most important concepts in product management — the North Star metric — and how to apply it to your product, your venture and your career. This is the concept that tells you not just whether you hit a number, but whether you're actually winning. This episode is for you if: You're building a product and want to make sure you're focused on the right thing You have a big career goal and want a sharper way to track real progress You keep hitting targets but feel like you're not actually getting anywhere Book a free consulting session with Sophia: https://calendly.com/sophia-matveeva/new-meeting-1 Timestamps: 0:00 – Why you may be measuring the wrong success metric 00:30 – Podcast intro: Tech for Non-Technical Founders 01:52 – Free consulting sessions 03:20 – New course on product thinking and AI innovation 04:40 – What is a North Star metric? 06:36 – Revenue vs retention in a language learning app 10:25 – Why retention is the real growth metric 14: