Tech for Non-Techies
A podcast about product thinking and building technology ventures as a non-technical founder or leader, with frameworks tested at Oxford, London Business School, and Techstars.
1 question answered · 6 episodes indexed
Recent episodes
Sep 16, 2026 · 17 min321. Why 80% of AI projects fail, and it's not the AI's faultSophia contrasts a failed $600K New York City chatbot with a successful Korean steel plant deployment to explain five reasons AI transformations fail, and why the cause is usually Sep 9, 2026 · 27 min320. Calendly: the $3bn non-technical founder success storyHow Tope Awotona built Calendly to a $3 billion valuation without a technical co-founder or coding skills, through sales-driven execution, outsourced development, and product-led gSep 2, 2026 · 25 min319. Your judgment is your most valuable asset. Are you losing it to AI?Guest Rana Gujral on how AI scoring systems can quietly suppress dissent and independent thinking, and the risk to junior talent and organizational decision-making.Aug 26, 2026 · 23 min318. Why US startups beat Europeans, and lessons from Slack and DropboxSophia debunks the viral growth myth by showing the deliberate marketing spend behind Slack and Dropbox, and why US startups exit at several times European valuations.Aug 19, 2026 · 31 min317. From Excel spreadsheet to AI company: the non-technical CEO's playbookPeter Scott on turning Broker Insights from Excel-based operations into an AI platform while leading technical teams without coding, plus evaluating investors and using company datAug 12, 2026 · 15 min316. What makes a great tech product? Product thinking for non-techiesA foundation in product thinking: the difference between a product and a solution, and why focusing on the customer's problem rather than the technology stops founders from buildin
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