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601 – 2026 Franchise Trends with Giuseppe Grammatico
What's in this episode
The latest in key franchise trends, including AI-driven efficiency, stronger franchisor support, and high-demand service industries. Show Notes Page: https://www.thehowofbusiness.com/601-franchise-trends-giuseppe-grammatico/ Franchising continues to evolve rapidly driven by advancements in AI, operational efficiency, and a renewed focus on franchisee success. In this episode, Henry Lopez is joined by franchise expert Giuseppe Grammatico to break down the most important trends shaping today's franchise landscape and what they mean for aspiring business owners. A major shift highlighted in this conversation is the increased level of support franchisors are providing. From AI-powered call centers handling hundreds of simultaneous interactions to more hands-on coaching and field support, franchise systems are investing heavily in helping owners improve performance and profitability. As Giuseppe explains, "Support was the major thing… brands are doubling down to make sure franchisees succeed." They also explore why service-based industries, especially home services, restoration, and senior care, continue to see strong demand. Demographic trends, remote work, and rising home equity are f