The How of Business - How to start, run, grow and exit a small business.
A weekly show for aspiring entrepreneurs and small business owners offering actionable advice, tips and techniques on how to start, run and grow your small business.
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Recent episodes
Sep 14, 2026 · 23 minEpisode 620 - The Trust FactorHenry Lopez explains the trust equation from The Trusted Advisor: credibility, reliability, intimacy, and self-orientation. He argues that lowering your self-orientation Aug 31, 2026 · 44 minEpisode R361 - Start and Grow Without Investors with Tyler KingTyler King, CEO of Less Annoying CRM, explains how he bootstrapped a software company without venture capital by shipping a quick MVP, staying profitable, and making custAug 24, 2026 · 39 minEpisode 619 - Presentations That Close Deals with Dean CurtisDean Curtis of Ingage explains how consistent, professional in-home presentations lift close rates for home services companies through brand trust, personalization, and eAug 17, 2026 · 25 minEpisode 618 - Buyer Due DiligenceHenry Lopez walks through his buyer due diligence checklist for purchasing a small business: legal standing, three to five years of financials, operational systems, custoAug 10, 2026 · 39 minEpisode 617 - Remote, Hybrid, or In-Office? with Claudia St. JohnHR expert Claudia St. John weighs remote, hybrid, and in-office models, noting fully remote workers are often more productive but less happy. She advises owners to decideAug 3, 2026 · 21 minEpisode 616 - Parkinson's Law for Small BusinessHenry explores how work expands to fill the time available and shares eight tactics for constraining tasks, starting with asking how much time a job should really take.Jul 27, 2026 · 48 min615 - AI and Cybersecurity for Small Business with Mordy HackelTechnology expert explains how small business owners can leverage AI as a force multiplier while protecting their data, systems, and intellectual property from emerging cJul 21, 2026 · 40 min614 - Growing a Family Business with Kaiden RouthHow he earned his way into leadership, developed a capable management team, and transformed a hands-on family equipment dealership into a scalable business that no longerJul 13, 2026 · 21 minR346 - The 6 Traits of EntrepreneursDo you possess the innate characteristics, the 6 essential traits, required to become a true entrepreneur? Show Notes Page: https://www.thehowofbusiness.com/r346-6-traitsJul 6, 2026 · 51 min613 - Conflict Resolution Principles with Jeremy PollackHow understanding the neuroscience behind conflict can help small business owners become more effective leaders, build healthier teams, and transform workplace conflict iJun 29, 2026 · 31 min612 - What a Waymo Ride Taught Us About InnovationA Waymo driverless vehicle ride sparks a discussion about AI, innovation, technology adoption, and why small business owners can't afford to wait for perfection before emJun 22, 2026 · 33 min611 - From Psychiatrist to Practice Owner with Dr. Duncan GillHow psychiatrist Dr. Duncan Gill transitioned from employee to entrepreneur and built a thriving behavioral health practice serving children, teens, and families. Show NoJun 15, 2026 · 37 min610 - How PEOs Help Small Businesses with Casey ClarkWhat is a Professional Employer Organization (PEO)? Learn how Professional Employer Organizations help small businesses with HR, payroll, employee benefits, compliance, aJun 1, 2026 · 50 min608 - Incorruptible: How Great Companies Stay Great with Eric RiesHow small business owners can build mission-driven companies that earn trust, create long-term value, and avoid the traps that cause good businesses to lose their way. ShMay 25, 2026 · 29 min608 - Selling a Business RoundtableSelling a business is far more complicated than most entrepreneurs realize and many business owners wait too long to prepare for it. Show Notes Page: https://www.thehowofMay 18, 2026 · 37 minR322 - How to Build a Predictably Profitable Business with Mike MichalowiczIdentify what to fix next in your small business and build consistent profitability using the Profit First methodology. Show Notes Page: https://www.thehowofbusiness.com/May 11, 2026 · 16 minEpisode 607 - Growing a Business: Cash Flow, Debt & RelationshipsGrow a healthier business by managing cash flow, using debt strategically, and building strong business relationships. Show Notes Page: https://www.thehowofbusiness.com/6May 4, 2026 · 17 min606 - KPIs: How to Measure Your Business PerformanceKPIs (Key Performance Indicators) provide an effective way to measure your business performance using both leading and lagging indicators to make better decisions and driApr 27, 2026 · 27 min605 – Finding the Right Small BusinessHow to find the right business by evaluating whether to buy, build, or franchise while aligning with your finances, goals, and mindset. Show Notes Page: https://www.thehoApr 20, 2026 · 22 min604 – Why Partnerships FailThe three root causes of business partnership failure - loss of trust, respect, and alignment - and how to prevent them. Show Notes Page: https://www.thehowofbusiness.comApr 13, 2026 · 37 minR306 – 5 Steps to Naming with Brad FlowersA framework for creating a business or product name using a proven five-step process that removes guesswork and drives better branding decisions, with Brad Flowers. Show Apr 6, 2026 · 19 min603 – 5 Tips for Better EmailsPractical email writing techniques that help small business owners communicate more clearly, get faster responses, and reduce costly misunderstandings. Show Notes Page: hMar 30, 2026 · 20 min602 – Why Your Business is StuckHow profitability and scalability constraints in your business model keep you stuck and how to diagnose and remove them to finally grow. Show Notes Page: https://www.thehMar 23, 2026 · 45 min601 – 2026 Franchise Trends with Giuseppe GrammaticoThe latest in key franchise trends, including AI-driven efficiency, stronger franchisor support, and high-demand service industries. Show Notes Page: https://www.thehowofMar 16, 2026 · 42 min600 – Create Your Own Category with Kevin ManeyHow small business owners can escape price-driven competition by redefining their market and creating a new category instead of competing in crowded spaces. Show Notes Pa
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