From Craftsman to Closer: The Core 10 Sales Playbook with Joshua Gillow

What's in this episode

In this episode of The Landscaper’s Guide, Jack Jostes sits down with Joshua Gillow—landscape industry veteran, coach, and author of The Core 10 Sales Playbook. Joshua shares how he went from working in a family garden center to building and leading successful landscape businesses, and ultimately helping contractors across the country improve their sales systems. You’ll hear practical strategies to increase your close rate, communicate more effectively with clients, and break free from competing on price alone. Joshua explains how to transition from craftsman to professional, why most contractors struggle with sales conversations, and how better systems and expectations can help you scale your business while reclaiming your time. You’ll Learn: Why selling outcomes—not features—dramatically increases your close rate How to use the “so that” framework to connect emotionally with clients The key differences between a craftsman mindset and a professional business owner Why setting expectations early prevents costly mistakes and wasted time How improving your discovery process can double your closing rate Connect With Today’s Guest: 🌳 Joshua Gillow: https://yes.express/ 👤 Connect with