The Landscaper's Guide to Modern Sales & Marketing
Weekly video and podcast series helping lawn and landscape contractors attract quality customers to increase profits and improve lifestyle, hosted by Amazon best-selling author Jack Jostes.
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Sep 18, 2026 · 27 minFrom a Yellow Wagon at 14 to Building a Scalable Landscape Business with Andrew LalaAndrew Lala started Yellow Wagon Landscaping when he was just 14 years old, pulling landscaping equipment around in a yellow garden wagon because he and his business partSep 11, 2026 · 23 minHow Transparency, Pricing & AI Are Changing Landscape SalesChuck Harkins of Miller Landscape talks about selling to customers who research pricing and competitors before they ever call. The conversation covers transparent pricingSep 4, 2026 · 24 minChoosing Better Work: How Frank Di Sandro Built a More Profitable Landscape BusinessFrank Di Sandro of Di Sandro Landscape Group explains how being selective about jobs and applying the 80/20 rule moved his company from low-margin maintenance into higherAug 28, 2026 · 21 minHow Berns Landscaping Cut 20-Hour Snow Events in HalfLogan Berns and Matt Cunningham explain how bigger crews, more reliable equipment, pretreatment, and better technology cut their exhausting snow events roughly in half. TAug 21, 2026 · 35 minFrom Barber Shop to Fractional CMO: Faith, AI, and Betting Big with Drew DinkelackerDrew Dinkelacker shares his path from barber shop owner to fractional CMO and how AI becomes a real process-improvement tool once workflows are documented. The conversatiAug 14, 2026 · 19 min40 Years Residential-Only. Now He's Going Commercial.Scott Benson explains how Benson Landscape is adding commercial snow services after four decades of residential-only work. Topics include targeted outreach, developing leAug 7, 2026 · 47 minFrom Operator to Owner: The 5 Identity Shifts Every Landscape Business Owner Must MakeAuthor Jason Swenk joins Jack Jostes to walk through the five identity shifts a founder makes on the way from solo operator to true owner. They cover documenting systems,Jul 31, 2026 · 24 minHow to Build the Next Generation of Leaders in a Family Business | Sterling & Madelyn Lowe of IndusCo Facility SolutionsHow do you prepare the next generation to lead a successful family business? In this episode of The Landscaper's Guide Podcast, Jack Jostes sits down with Sterling Lowe aJul 24, 2026 · 21 minThe Weirdest Cold Call That Won a Six-Figure Snow Contract (+ 5 Tips to Win Commercial Landscape Clients)Winning commercial landscape and snow contracts isn't just about having the best equipment or submitting the lowest bid. It's about standing out, targeting the right custJul 17, 2026 · 22 minRun a 10K at 80: Wayne Herring on Fitness, Protein and Business SprintsWhat would your health, family, and business look like if you started planning for the person you want to be at 80? In this episode of The Landscaper’s Guide Podcast, JacJul 10, 2026 · 41 minHow Rich Green Lawns Tripled Their Client Count Without Losing the Family TouchWhat does it take for a second-generation lawn care company to grow from 1,000 to more than 3,000 active customers while keeping the same hometown customer service that bJul 3, 2026 · 25 minHow to Scale Your Landscape Business With Better Leadership, Delegation & Coaching | David Gallagher & Jacob PefferWhat does it really take to grow a landscape company from a small startup into a business that can scale without the owner doing everything? In this episode of The LandscJun 26, 2026 · 14 minThe $3,000 Landscape Design They Lost — And the Simple Video That Would Have Saved It Blog Post Link:What happens when a homeowner pays $3,000 for a landscape design and then hires another contractor before the design is even presented? In this episode, Jack Jostes shareJun 19, 2026 · 40 minHow My First Garden Center Job Shaped My Career in the Green Industry with Chris Pesche of Pesche's FlowersMany people ask Jack Jostes how he ended up building a marketing agency focused exclusively on the landscape and snow industry. The answer starts with his very first job Jun 12, 2026 · 42 minThe Hidden Profit Center: Renting vs. Buying Snow Equipment — with Trevor Biebrach of TCB Equipment LeasingShould you buy snow equipment or rent it? In this episode of The Landscaper's Guide Podcast, Jack Jostes sits down with Trevor Biebrach, President of TCB Equipment LeasinJun 5, 2026 · 21 minGoogle Just Changed How Homeowners Find Landscape Companies — Is Your Business Ready?Google just announced some of the biggest changes to search, AI, and online discovery in more than 25 years. In this episode, Jack Jostes breaks down the four announcemenMay 29, 2026 · 43 minThe 100-Day Harvest: Reframing the Busy Season with Jim McFarlaneWhat if the busiest season in landscaping wasn’t the “100 Days of Hell” — but the 100-Day Harvest? In this episode of The Landscaper’s Guide, Jack Jostes interviews Jim MMay 22, 2026 · 32 minAI Conference Takeaways For Landscape Companies: How To Use AI Without Losing The Human TouchJack Jostes is joined in Austin, Texas by Ramblin Jackson leadership team members Robert Felton and Erin Kaufold after attending an AI conference packed with practical idMay 15, 2026 · 36 minSkye Waterson: Why Landscapers with ADHD Are Wired to Start (But Struggle to Scale)Why do so many entrepreneurs — especially landscapers and trades business owners — struggle with organization, delegation, and scaling? In this episode of The Landscaper’May 8, 2026 · 29 minHow Shrinking Their Service Area Helped Wickenburg Landscape Triple Their BusinessIn this episode of The Landscaper’s Guide, Jack Jostes travels to Wickenburg, Arizona to interview Aaron Wolfe, second-generation owner of Wickenburg Landscape. Aaron shaMay 1, 2026 · 10 min7 Ways To Close More Landscape Jobs Without Lowering Your PriceIf you’re the owner of a landscape company and still stuck in the day-to-day sales process, this episode is for you. In this solo episode, Jack Jostes shares insights froApr 24, 2026 · 59 minHow Justin White Scaled to $20M+ and Is Leading AI, Robotics, and Reviews in LandscapingJustin White, CEO of K&D Landscaping, joins Jack Jostes to share how he helped grow his family’s business from $1M to over $20M—and why the fundamentals of business stillApr 17, 2026 · 47 minFrom Craftsman to Closer: The Core 10 Sales Playbook with Joshua GillowIn this episode of The Landscaper’s Guide, Jack Jostes sits down with Joshua Gillow—landscape industry veteran, coach, and author of The Core 10 Sales Playbook. Joshua shApr 10, 2026 · 17 minThe Fortune Is In The Follow-Up: Email Marketing That Actually Closes DealsIn this episode of The Landscaper’s Guide, Jack Jostes shares powerful clips from a live webinar on email marketing for landscape and snow business owners. If you’ve everApr 7, 2026 · 3 minLive Webinar: Introduction To AI For Landscape Sales Professionals - Thur, 4/30/2026Join Jack Jostes for a practical, hands-on session designed specifically for landscape business owners and sales professionals ready to leverage AI in their sales process
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