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Ecom Vibe Check: What's Working in 2026
What's in this episode
"If your product sucks, you're never going to succeed. A lot of people are trying to solve product problems with marketing spend." Chase Clymer runs Electric Eye, a Shopify agency deep in CRO, redesigns, and migrations. He also hits about one industry event a month, which means he's got a real read on how merchants and partners actually feel right now. Not the Twitter version. The hallway version. We got into the real state of ecom in 2026: Facebook CPMs nearly doubling since the pandemic, why most brands under $5M shouldn't be split testing at all, how agencies are using AI tools like Claude and Nano Banana to skip hours of busywork, and Chase's bold prediction that Shopify is about to overhaul its partner program after a failed enterprise bet. SPONSORS Swym - Wishlists, Back in Stock alerts, & more Cleverific - Smart order editing for Shopify Zipify - Build high-converting sales funnels LINKS Electric Eye: https://electriceye.io/ Honest Ecommerce podcast: https://honestecommerce.com/ Fathom (sales call recording): https://fathom.video/ Nano Banana / Gemini image generation: https://gemini.google/overview/image-generation/ Figma Make: https://www.figma.com/ WORK WITH KURT Apply fo