The Unofficial Shopify Podcast
Every Tuesday since 2014, host Kurt Elster shares the Shopify success stories that nobody tells you about, straight from the entrepreneurs living it. A raw look at what it really takes to succeed on Shopify.
1 question answered · 6 episodes indexed
Recent episodes
Sep 15, 2026 · 46 minHow a Nicotine-Free Vape Brand Grows Without AdsConrad Kurth built Cyclone Pods into a nicotine-free vape brand with 60% repeat customers even though major ad platforms won't take his money. He explains the growth channels that Sep 8, 2026 · 43 minShipBob CMO on Peak Season 2026ShipBob CMO Casey Armstrong walks through peak season prep for 2026, why the decisions made in September matter most, and how warehouse operations and AI have changed fulfillment.Sep 1, 2026 · 48 minShopify's New Rev Share, Catalog, and the Next Big Bets ExplainedShopify executives explain the revamped partner revenue share, the new Catalog product, and Sidekick extensions, plus what GMV-based compensation means for developers.Aug 25, 2026 · 42 minShopify's Head of Growth: How to Get Recommended by AIShopify's head of growth Archie Abrams explains how AI agents already send traffic that converts at about twice the rate of typical referrals, and how the Shop Product Network and Aug 18, 2026 · 45 minWhy Your Subscription Program Stopped Growing (Matt Holman)Matt Holman, The Subscription Doc, explains how churn creates a hidden ceiling where new subscribers only replace the ones leaving. He and Kurt cover why a better offer often beatsAug 11, 2026 · 44 minREPORT: AI is 0.1% of $274M in sales analyzedKurt shares an analysis of 24 months of data from 10 Shopify stores. AI traffic is only 0.1% of revenue but converts better than other channels, and the data also exposes wasteful
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