The Unofficial Shopify Podcast
Every Tuesday since 2014, host Kurt Elster shares the Shopify success stories that nobody tells you about, straight from the entrepreneurs living it. A raw look at what it really takes to succeed on Shopify.
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Sep 15, 2026 · 46 minHow a Nicotine-Free Vape Brand Grows Without AdsConrad Kurth built Cyclone Pods into a nicotine-free vape brand with 60% repeat customers even though major ad platforms won't take his money. He explains the growth chanSep 8, 2026 · 43 minShipBob CMO on Peak Season 2026ShipBob CMO Casey Armstrong walks through peak season prep for 2026, why the decisions made in September matter most, and how warehouse operations and AI have changed fulSep 1, 2026 · 48 minShopify's New Rev Share, Catalog, and the Next Big Bets ExplainedShopify executives explain the revamped partner revenue share, the new Catalog product, and Sidekick extensions, plus what GMV-based compensation means for developers.Aug 25, 2026 · 42 minShopify's Head of Growth: How to Get Recommended by AIShopify's head of growth Archie Abrams explains how AI agents already send traffic that converts at about twice the rate of typical referrals, and how the Shop Product NeAug 18, 2026 · 45 minWhy Your Subscription Program Stopped Growing (Matt Holman)Matt Holman, The Subscription Doc, explains how churn creates a hidden ceiling where new subscribers only replace the ones leaving. He and Kurt cover why a better offer oAug 11, 2026 · 44 minREPORT: AI is 0.1% of $274M in sales analyzedKurt shares an analysis of 24 months of data from 10 Shopify stores. AI traffic is only 0.1% of revenue but converts better than other channels, and the data also exposesAug 4, 2026 · 45 minHe Sold a Startup, Now He Sells Viral Dog Pajamas"Man, what didn't I get wrong? It's so much harder." Brian Nolan sold his SaaS company Sellbrite to GoDaddy. Then he bought Darren & Phillip, an Australian dog apparel brJul 28, 2026 · 48 minKurt & Paul: Agentic RantsKurt pulled the agentic sales numbers on a store doing $1.8 million a month. ChatGPT drove $4,200 of it. So he dragooned business partner Paul Reda into an unscripted reaJul 21, 2026 · 41 minShopify's Campaign Autopilot: AI Ad Agent?"It's an in-house, ready-to-go agency. Which is free for all merchants." That's how Sachin Malhotra, Shopify's Director of Product for Merchant Marketing, describes CampaJul 14, 2026 · 39 minAgentic Storefronts: You're Already on ChatGPT"Being on Shopify means you get access to agentic automatically, out of the box." Your store is already selling inside ChatGPT, Copilot, Gemini, and Shop, whether you've Jul 7, 2026 · 37 minHow Shopify POS Got a Minute Faster Per Sale"I hear store associates asking people in person for their email all the time, and it always is a little bit awkward." Helen Mou runs product for retail at Shopify, and sJun 30, 2026 · 34 minShop: The Sales Channel You Shouldn't IgnoreAlso on YouTube: https://youtu.be/bgrJVYiDQKc "If I don't see that purple button at checkout, bye-bye." That's what Shop's buyers tell Kenny Cohen, and it's a clue to whyJun 23, 2026 · 46 minInside Shopify's "Everywhere" Edition | Spring 2026VP of Product Vanessa Lee joins Kurt to break down the 2026 "Everywhere" edition and the years of quiet groundwork behind it: taxonomy, attributes, clustering, and a univJun 16, 2026 · 44 minHow We Built MKC's Montana Landing PageAlso on YouTube Montana Knife Company was finally releasing its first folding knife, a $390 piece their fans had been begging for, and they wanted an announcement page woJun 9, 2026 · 44 minTop 1% of Shopify. 8 Figures. Profit in Year 6.Also available on YouTube "It was a mind and body brokenness. I'll just say like depression." By 39, Chris Lang was running 10 businesses and falling apart. He killed mosJun 2, 2026 · 1h 7mHe Reviewed 500 Deals Before Buying One Shopify App"You would probably prefer to take money from Tony Soprano." Jeremy Horowitz has spent a decade in the Shopify ecosystem, scaled brands at Gorgias, and now runs a PE fundMay 26, 2026 · 49 minThe 3 Red Flags That Mean It's Fraud"I shipped the bike and a couple of weeks later, the real credit card holder got a statement, said I didn't place that order, filed a chargeback, and then the money was gMay 19, 2026 · 49 minPrint on Demand's Real Playbook w/ David Hooker"70% of stuff never goes sold. So you have to be prepared to interact with that level of rejection." David Hooker is the brand director for both Printify and Printful, whMay 12, 2026 · 55 minEcom Vibe Check: What's Working in 2026"If your product sucks, you're never going to succeed. A lot of people are trying to solve product problems with marketing spend." Chase Clymer runs Electric Eye, a ShopiMay 5, 2026 · 51 minThe B2B Quoting EpisodeDenis Dyli has spent 13 years building Shopify stores for the businesses nobody wants to talk about: industrial suppliers, janitorial distributors, pipe manufacturers. ThApr 28, 2026 · 56 min76% of Subscribers Never Come Back (Here's the Fix)"It sucks to lose a customer not because of the product, but because of the mechanism in which they get the product." Jay Myers has spent a decade building one of the bigApr 21, 2026 · 52 minThe 2026 EcomFuel Report"Succeeding with paid was not about how good your ROAS was. What the paid experts did so well was they had built a business model structurally that allowed them to put asApr 14, 2026 · 40 minA.I. Tool Time with KurtRecorded live at Smart Marketer Mentor Tables in Nashville, this is Kurt's full talk on why most people are bad at AI and what to do about it. The pitch was that AI wouldApr 9, 2026 · 45 minRemembering Casey BardThis is a memorial republish. Casey Bard, founder of Tacticalories Seasoning Co., died in early April 2026 after a three-year fight with Stage 4 colorectal cancer. Casey Apr 7, 2026 · 40 minWhy Shopify Opened B2B to ALL PlansShopify just opened up its foundational B2B features to all paid plans, not just Plus. Samir Pradhan, VP of Product at Shopify, joins the show to break down what merchant
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