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He Sold a Startup, Now He Sells Viral Dog Pajamas
What's in this episode
"Man, what didn't I get wrong? It's so much harder." Brian Nolan sold his SaaS company Sellbrite to GoDaddy. Then he bought Darren & Phillip, an Australian dog apparel brand built around viral matching dog-and-owner bathrobes, and found out that owning a store is a different beast than building software for stores. The founder was the face of the brand, and she left with the sale. The Google Workspace account was locked to Australian billing. Moving inventory from Australia to the US costs more than shipping it from China. In this episode: what nobody warns you about when buying an 8-year-old brand, how customers with 80+ repeat purchases justify losing money on the first order, and the TikTok creator seeding playbook that works in the hundreds, not the tens of thousands. SPONSORS Swym - Wishlists, Back in Stock alerts, & more Cleverific - Smart order editing for Shopify Zipify - Build high-converting sales funnels LINKS Darren & Phillip: darrenandphillip.com Loop Returns (returns & exchanges): loopreturns.com Judge.me (reviews): judge.me Promo Party (Kurt's free gift with purchase app): promoparty.app WORK WITH KURT Apply for Shopify Help See Our Results Free Newsletter The Unoffi