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Shopify's Campaign Autopilot: AI Ad Agent?
What's in this episode
"It's an in-house, ready-to-go agency. Which is free for all merchants." That's how Sachin Malhotra, Shopify's Director of Product for Merchant Marketing, describes Campaign Autopilot, the new AI marketing tool Shopify just announced as part of Editions. It sets up your ad accounts, syncs your catalog, and runs Meta Advantage+ checkout campaigns inside the guardrails you set. You teach it your boundaries, it does the heavy lifting, and you keep oversight the whole way. Sachin walks Kurt through how the "ask me first" controls work, why the tool optimizes across Meta, Microsoft Ads, ChatGPT, and Snap instead of fixating on one channel, and how it stacks with Shop Campaigns and its pay-only-when-you-get-an-order billing. If online advertising has ever felt like yelling into the void, start here. LINKS Campaign Autopilot: shopify.com/blog/introducing-campaign-autopilot Shopify Editions SPONSORS Swym - Wishlists, Back in Stock alerts, & more Cleverific - Smart order editing for Shopify Zipify - Build high-converting sales funnels WORK WITH KURT Apply for Shopify Help See Our Results Free Newsletter The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind